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SendRishta

Privacy Policy

1. Introduction

Welcome to SendRishta! This Privacy Policy explains how we collect, use, store, and protect your personal information. By using our platform, you agree to the terms outlined here.

2. Information We Collect

We collect personal information that you provide to us during the process of creating your matrimonial biodata. This may include your name, email address, physical address, family details, education, hobbies, work-related details, and any media you provide, such as photos or videos. Additionally, we collect certain technical information, such as IP address, browser type, and other related details to enhance user experience, improve our services, and provide engagement metrics to our users.

3. How We Use Your Information

We use the information we collect in the following ways:

  • Biodata Creation: To create your matrimonial biodata and provide related services.

  • Service Improvement: To personalize and enhance your experience, including customer support.

  • Engagement Metrics: To provide metrics regarding visitor interactions to enhance user engagement.

  • Marketing Purposes: To send you promotional materials and updates about our services. You may opt out of receiving marketing communications at any time.

  • Communication: To keep you informed about updates to our services and any necessary information related to your biodata.

  • Biodata Refinement: To refine and enhance your biodata, we use third-party large language model (LLM) APIs. These third-party services may process your personal information solely for the purpose of improving the quality of your biodata.

4. Consent

By signing up on SendRishta and submitting your personal information, you consent to us using the data to create and refine your biodata, including the use of third-party services, and for marketing purposes, unless you opt out. We will not use your personal data beyond what is necessary to fulfill our services without explicit consent.

5. Information Sharing

We may share certain personal data with trusted third-party service providers to improve our services. Specifically, we use APIs of large language models (LLMs) to help refine and enhance user bios. These third-party providers may process your personal information as needed to perform their functions. We ensure that these providers maintain the same level of privacy and security as outlined in this policy.

We do not share your personal information with any other third parties, except as required by law or with your explicit consent.

6. Data Security

We take the security of your personal information seriously. Your data is stored on secure servers, and we implement various security measures to protect it from unauthorized access, misuse, or disclosure. We also regularly review our data collection, storage, and processing practices to ensure the safety and security of your information.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Correct any inaccuracies in your personal data.

  • Request Deletion of your data, subject to legal obligations. If you request deletion, we will delete your personal identifiable data within 30 days, unless legally obligated otherwise.

  • Opt Out of marketing communications at any time.

8. Retention

We retain your personal information for as long as necessary to provide our services or as required by law. If you request deletion, we will delete your information within 30 days, unless legally obligated otherwise.

9. Changes to This Policy

We may update this Privacy Policy from time to time. You will be notified of significant changes via email or through our platform.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at support@sendrishta.com.

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